Visiting the Fertility Show as an exhibitor for the first time seemed like a challenging and yet thrilling experience to me.
As an International Patient Coordinator at Newlife IVF Greece, I have been generally dealing with patients from all over the world. However, the moment I stepped foot at the London Fertility Show, I knew that it was a going to be overwhelming to meet in person all these people searching for ways to change their lives – and it was.
The entire exhibition was built in the most suitable way for visitors to gather information from as many exhibitors as possible. Couples and generally potential patients were visiting our booth and they would genuinely seem somehow at lost. It’s those awkward first minutes of opening up; “what brought you here today?”, every person a different story. People carrying various experiences, feeling stressful, sometimes mislead but most importantly, still, at hope. This is precisely the driving force behind participating into such fertility shows.
What would make each one of the exhibiting clinics stand out, varies. What is however undeniable, is that getting people to share their vulnerability and having faith in what you do, is absolutely priceless and makes you feel that you have actually accomplished something beautiful.
Monica Lera, BSc, MSc
Monica is working as Marketing & Sales Manager at Newlife IVF Greece.
